The Rise of the Fashion Blogger

Gemma Lawrence

­­­­­­­­­­­­­­­­­­­­­­The blogosphere, not so long ago a place of minor impact yet major fashion exploration, has in recent years risen to become a vital part of the media and style scene.

You no longer need to be the muse of Karl Lagerfeld or gal-pal of Kate Moss to make the cut as a member of the fashion elite. Nowadays, anyone with a keen eye for photography and style has the potential to become an internet personality and inspiration for millions of people across the world.

Lucrative contracts, daily photo shoots and the opportunity to broadcast a strong message form the foundation for blogging; a sensation turned full-time occupation.

Ignite Spot, an outsourced Accounting service, found that over 6.7 million people blog online, with 12 million of those utilising social media platforms such as Twitter.

It is no wonder then that blogging has become something of an online revolution, given…

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